Storytelling: Going back to basics in the post-cookie world
The demise of third-party cookies isn’t a death knell for personalized marketing. In fact, it’s an invitation to get back to the basics — the universal, emotional, impactful language of storytelling.
Why branded and sponsored content can be a great investment — when done right
Forget traditional advertising; if you are looking to make real connections with your audience, branded and sponsored content is the clear path forward. But, there’s a catch.
How to create consistent blog content on a budget
Producing regular blog content may be a necessity for B2C brands that want to connect and engage with their audience, but it can be done with nearly any budget. With a little creativity and resourcefulness, even brands with limited marketing budgets can find a way.
Why storytelling can be a powerful tool for rallying employees
From fairy tales to blockbuster movies, stories have the power to captivate, connect, influence and inspire us. This is not just true in our personal lives; storytelling can be a powerful tool for aligning, inspiring and motivating employees as well.
The importance of publishing regular blog content
For brands, making a mark in today’s interconnected world means not just keeping up, but standing out as well. That means publishing consistent, quality, compelling, authentic content that adds value for your audience and is deemed valuable by search engines.
Why ‘Made in America’ is more than a marketing strategy
American-made products can have a host of advantages, from promoting quality to fostering sustainability to bolstering regional and national economies. These benefits aren’t just reserved for brands themselves, but are enjoyed by consumers as well.
How brands can use owned media to garner earned media attention
In today’s cluttered media landscape, garnering earned media is more important than ever. But what many brands don’t realize is that producing owned media, such as blog and social content, is often the key to attracting earned media attention. We break down some of the biggest benefits to owned media — and how it helps attract earned.
Is it time to engage a blog management service?
The never-ending need for consistent, quality blog content is what drives many businesses to look beyond their four walls. Blog management services, or agencies, can provide much needed relief — with some added benefits.
How brands can repurpose blog content in marketing materials — and why you should
You already put in the time, effort and resources to create blog content, so why not get more out of it? We break down some ways you can easily repurpose blog content and the value in doing so.
Demonstrating the power of stories to advance a worthy cause — and change the world
As a small, hands-on organization, YourWords STL has a significant impact on the lives of the young people it supports, but inconsistent messaging and design — with no clear, unified focus — have resulted in low engagement for the brand, among both participants and donors. That is where we come in.
