As a brand, you invest a lot of time and resources into creating high-quality blog content that captures your brand story and values, builds trust and credibility, drives brand awareness and adds value for your audience. But did you know you can also repurpose blog content to use in other marketing and communications materials — thus extending its life and providing you added value?
Afterall, you already put in the time, effort and resources to create this content, so why not get more out of it? Here are several simple ways you can repurpose, or reuse, blog content to do just that.
Social Media Posts
One of the easiest ways to repurpose blog content is to create social media posts based on a given blog post. This could involve directing people to the blog post, summarizing the main points of the post, creating an eye-catching graphic or pulling out some of the best quotes or statistics to share. By sharing your blog content on social media, you can reach a wider audience and drive more traffic to your website.
Another way to repurpose blog content is to use it in your email marketing campaigns — or a newsletter. Send a newsletter that features your latest blog post(s), or use excerpts from the post to bolster your email marketing copy. This will help keep your subscribers engaged, spark connections with prospects and drive more traffic to your website.
If you have a YouTube channel and/or produce video content for your brand, you can use your blog content to create additional videos. This could involve creating a video that summarizes the main points of the blog post or using the post as the basis for a more in-depth video to supplement said post (or even stand alone). By creating video content based on your blog, you’ll be able to reach a wider audience and engage with them in a new way.
Infographics are a popular way to present complex or compelling information in a visually appealing way. You can repurpose your blog content into an infographic by pulling from it some of the most interesting, relevant and helpful information. These can then be shared on social media, your website and even used in your email marketing campaigns. The shareable nature of infographics can help you reach new audiences.
Blogs often provide a wealth of information about an organization’s achievements, milestones and overall progress throughout the year; thus, for nonprofits, it just makes sense to repurpose this content in an annual report. By doing so, organizations can showcase their successes in a way that is both concise and impactful, while also providing shareholders and stakeholders with a comprehensive overview of the company’s performance.
The Value of Repurposing Blog Content
Obviously, there are many ways in which you can repurpose blog content for your brand. And while the value of doing so should also be obvious — it makes it much easier to scale — let’s break down the benefits for those who may need a little more persuading.
Here are just a few of the reasons why you might want to make repurposing blog content an essential part of your marketing and communications strategy:
Extend Your Reach
By repurposing your blog posts into other marketing materials, you’ll be able to reach a wider audience. This means your content will be seen by more people, which can help you increase brand awareness and drive more traffic to your site.
Naturally, different people prefer different types of content. By repurposing your blog content into different formats, you’ll be able to engage with your audience in more meaningful ways — in a way that suits their preferences. This can help you increase engagement and build stronger relationships with your audience.
Save Time and Resources
Creating quality content takes a significant amount of time and resources. By repurposing your blog content into other marketing materials, you’ll be able to save time and resources while executing other marketing initiatives. This means that you can focus on other aspects of your marketing strategy without sacrificing the quality of your content — particularly if you outsource blog management and creation.
To wrap things up: Repurposing blog content is a valuable — and simple and smart and strategic— tactic that can help brands improve their ROI. Exploring different ways to repurpose blog content paves the way for a more comprehensive and effective marketing strategy.