About anecdote

We believe in the power of quality, compelling content.

A better way to communicate.

A team of creative and strategic thinkers, writers, editors and ex-journalists, we are passionate about building connections between people and brands. 

With 15-plus years of experience in journalism, marketing, editorial development and management, Anecdote Founder Alexandra Vollman saw an opportunity to improve the way brands communicate. Unlike other forms of marketing and advertising, journalistic storytelling fosters a deeper, emotional connection between people and brands. Not to mention, it helps brands demonstrate thought leadership, build trust and credibility, convey their values and build community.

Living by our values.

At Anecdote, we live by a set of foundational values. Not only do these ideals influence our actions and work, but who we choose to work with as well. We pride ourselves on partnering with brands and organizations that align with our values and strive to live them every day. 


We value relationships over everything. Building authentic relationships with the people behind the brands and organizations we work with helps us understand them and their industry better, to drive better results.


Consistent, strong ethics are the backbone of organizational success and long-lasting relationships. Doing right by our clients means being transparent, striving to always deliver our best and being honest if we miss the mark.


We are driven by an insatiable desire to never stop exploring, learning and improving. We strive to stay on top of best practices, new media and innovative approaches to content — and to always be open to trying new things.


We believe that the best work comes from taking ownership of that work and its results. Afterall, accountability is the best form of quality assurance.


Passionate about the outdoors and our many outdoor pastimes, we believe in doing one’s part to protect and conserve our natural resources for future generations to enjoy and benefit from.

Getting to know all about you.

Our roots are in journalism, and like journalists, we ask a lot of questions. We want to know about our clients and their brand’s journey — where it began, where it is now, where you want it to be and what’s standing in the way. We use this information to develop an editorial plan that aligns with your brand, as well as its mission, values and goals. Whether you are looking for a long-term partner or a one-off solution, we help you develop an editorial strategy and execute on that strategy to foster a more loyal, engaged audience.

Your brand storytelling partner.

As a small but mighty team, we take pride in building relationships with our clients. That means face time with the individuals doing the actual work. (No robots or content farms here.)

When you work with us, you get a team that knows, believes in and supports your brand and mission. Because we are selective in the number and type of clients we choose to work with, you will never get lost or forgotten.