About anecdote

We believe in the power of personal stories.

A better way to communicate.

A St. Louis-based brand storytelling agency, we are passionate about connecting consumers with brands they can feel proud to support.

With 15-plus years of experience in journalism, marketing and editorial management, we saw an opportunity to improve the way brands communicate with audiences. Unlike traditional marketing and advertising, stories foster an emotional connection between people and brands — and provide an opportunity to show how the value you add translates to real life.

We don’t claim to be a jack-of-all-trades, just expert storytellers.

We work with organizations to shape and share the personal stories behind their brand — stories that spark genuine emotions, influence behavior and build communities. Because, in today’s digitally connected world, you can’t afford not to.

Afterall, research shows that consumers are more likely to recommend a brand with whom they have an emotional connection, and 70 percent of people prefer to get to know a brand via articles rather than ads. Authenticity is also important to consumers. While some 86 percent say authenticity is an important factor when it comes to which brands they support, 57 percent believe that fewer than half of companies actually create authentic content.

We help brands overcome this authenticity gap. We work with you to build more meaningful connections with consumers by clarifying, capturing and conveying your brand’s story and the human stories behind it. Using the power of story, we create content that people pass on, not scroll past.

We want to get to know you.

We may be a branding agency, but our roots are in journalism. And like journalists, we ask a lot of questions.

We want to sit down with you to learn more about your brand, its mission, values, people, products and services. We want to know about your brand’s journey: Where did it begin? Where is it now? Where do you want it to be — and what’s standing in your way? We also look at your competitors to see where they’re at and where you stand out.

Using this information, we develop a customized plan that aligns with your brand’s mission, strengths and goals. Our approach may use several mediums or only one, but the goal is always the same: to help you build a community of loyal customers.

Your brand storytelling partner.

As a small (but mighty) team, we take pride in building relationships with our clients. When you work with us, you get a team that knows, believes in and supports your brand and mission. Because we are selective in the number and type of clients we choose to work with, you will never get lost or forgotten.

We make things easy by being flexible. We can work with your marketing team or in place of one, and our work can encompass your entire marketing strategy or just a part of it. When you work with us, you get an attentive, collaborative, nimble and strategic storytelling partner.