Producing regular blog content may be a necessity for B2C brands that want to connect and engage with their audience, but it can be done with nearly any budget. With a little creativity and resourcefulness, even brands with limited marketing budgets can find a way.
In today’s cluttered media landscape, garnering earned media is more important than ever. But what many brands don’t realize is that producing owned media, such as blog and social content, is often the key to attracting earned media attention. We break down some of the biggest benefits to owned media — and how it helps attract earned.
You already put in the time, effort and resources to create blog content, so why not get more out of it? We break down some ways you can easily repurpose blog content and the value in doing so.