Storytelling: Going back to basics in the post-cookie world
The demise of third-party cookies isn’t a death knell for personalized marketing. In fact, it’s an invitation to get back to the basics — the universal, emotional, impactful language of storytelling.
Why storytelling can be a powerful tool for rallying employees
From fairy tales to blockbuster movies, stories have the power to captivate, connect, influence and inspire us. This is not just true in our personal lives; storytelling can be a powerful tool for aligning, inspiring and motivating employees as well.
