Storytelling: Going back to basics in the post-cookie world
The demise of third-party cookies isn’t a death knell for personalized marketing. In fact, it’s an invitation to get back to the basics — the universal, emotional, impactful language of storytelling.
Why branded and sponsored content can be a great investment — when done right
Forget traditional advertising; if you are looking to make real connections with your audience, branded and sponsored content is the clear path forward. But, there’s a catch.
Why storytelling can be a powerful tool for rallying employees
From fairy tales to blockbuster movies, stories have the power to captivate, connect, influence and inspire us. This is not just true in our personal lives; storytelling can be a powerful tool for aligning, inspiring and motivating employees as well.
Demonstrating the power of stories to advance a worthy cause — and change the world
As a small, hands-on organization, YourWords STL has a significant impact on the lives of the young people it supports, but inconsistent messaging and design — with no clear, unified focus — have resulted in low engagement for the brand, among both participants and donors. That is where we come in.
Want to foster a deeper connection with your audience? Tell human stories.
Standing out has become increasingly important for brands that want to foster a deeper, more meaningful connection with their audience and build brand awareness.
