Why storytelling can be a powerful tool for rallying employees
![power of story to align, inspire & motivate employees](https://weareanecdote.com/wp-content/uploads/2023/04/jud-mackrill-Of_m3hMsoAA-unsplash-scaled-e1681779150842-1024x683.jpg)
From fairy tales to blockbuster movies, stories have the power to captivate, connect, influence and inspire us. This is not just true in our personal lives; storytelling can be a powerful tool for aligning, inspiring and motivating employees as well.
Demonstrating the power of stories to advance a worthy cause — and change the world
![](https://weareanecdote.com/wp-content/uploads/2023/03/YourWords-STL_Social_v-copy-24-e1677868540915-1024x765.jpeg)
As a small, hands-on organization, YourWords STL has a significant impact on the lives of the young people it supports, but inconsistent messaging and design — with no clear, unified focus — have resulted in low engagement for the brand, among both participants and donors. That is where we come in.