How brands can use owned media to garner earned media attention
In today’s cluttered media landscape, garnering earned media is more important than ever. But what many brands don’t realize is that producing owned media, such as blog and social content, is often the key to attracting earned media attention. We break down some of the biggest benefits to owned media — and how it helps attract earned.
Demonstrating the power of stories to advance a worthy cause — and change the world
As a small, hands-on organization, YourWords STL has a significant impact on the lives of the young people it supports, but inconsistent messaging and design — with no clear, unified focus — have resulted in low engagement for the brand, among both participants and donors. That is where we come in.
