For brands, making a mark in today’s interconnected world means not just keeping up, but standing out as well. That means publishing consistent, quality, compelling, authentic content that adds value for your audience and is deemed valuable by search engines.
In today’s cluttered media landscape, garnering earned media is more important than ever. But what many brands don’t realize is that producing owned media, such as blog and social content, is often the key to attracting earned media attention. We break down some of the biggest benefits to owned media — and how it helps attract earned.