For brands, making a mark in today’s interconnected world means not just keeping up, but standing out as well. That means publishing consistent, quality, compelling, authentic content that adds value for your audience and is deemed valuable by search engines.
In today’s cluttered media landscape, garnering earned media is more important than ever. But what many brands don’t realize is that producing owned media, such as blog and social content, is often the key to attracting earned media attention. We break down some of the biggest benefits to owned media — and how it helps attract earned.
Maintaining a consistent — and effective — blog presence requires a significant investment of time, resources and expertise. Many businesses don’t have the necessary in-house capabilities to produce quality content at scale.
Everyone talks about the value of content, but is it really worth the investment? We break down the benefits of creating consistent, compelling content — and explain why quality is key.