Forget traditional advertising; if you are looking to make real connections with your audience, branded and sponsored content is the clear path forward. But, there’s a catch.
Producing regular blog content may be a necessity for B2C brands that want to connect and engage with their audience, but it can be done with nearly any budget. With a little creativity and resourcefulness, even brands with limited marketing budgets can find a way.
In today’s cluttered media landscape, garnering earned media is more important than ever. But what many brands don’t realize is that producing owned media, such as blog and social content, is often the key to attracting earned media attention. We break down some of the biggest benefits to owned media — and how it helps attract earned.
Maintaining a consistent — and effective — blog presence requires a significant investment of time, resources and expertise. Many businesses don’t have the necessary in-house capabilities to produce quality content at scale.