Why branded and sponsored content can be a great investment — when done right
Forget traditional advertising; if you are looking to make real connections with your audience, branded and sponsored content is the clear path forward. But, there’s a catch.
How to create consistent blog content on a budget
Producing regular blog content may be a necessity for B2C brands that want to connect and engage with their audience, but it can be done with nearly any budget. With a little creativity and resourcefulness, even brands with limited marketing budgets can find a way.
The importance of publishing regular blog content
For brands, making a mark in today’s interconnected world means not just keeping up, but standing out as well. That means publishing consistent, quality, compelling, authentic content that adds value for your audience and is deemed valuable by search engines.
How brands can use owned media to garner earned media attention
In today’s cluttered media landscape, garnering earned media is more important than ever. But what many brands don’t realize is that producing owned media, such as blog and social content, is often the key to attracting earned media attention. We break down some of the biggest benefits to owned media — and how it helps attract earned.
