OUR PROCESS

We like to get to know you.

More than research (although, it does involve some), we want to sit down with you to learn more about you and your brand, its mission, values, people, products and services. We want to know about its journey: Where did it begin? Where is it now? Where do you want it to be — and what’s standing in your way? 

With this knowledge, we dive even deeper, looking for opportunities within your brand and industry. How does your brand show up for customers? Is there misalignment between how you view your brand and how customers see it? We do this by looking at your brand’s online presence (and that of competitors) — from email campaigns, to social media, to blogs and beyond — to see where you excel at telling your brand’s story and where you could use some help. 

If opportunities exist, we find them and develop a plan tailored to your brand. Our approach may use several mediums or only one, but the goal is always the same: to help your brand grow through the power of story. 

At Anecdote, our approach is based on the knowledge that every brand is different, as are its goals, strengths, struggles and triumphs — its story. Let us help you capture yours.